Viamoda

art direction /styling /photography  /VIDEO  /post-production  

2024

I collaborated with Viamoda Boutiques, a womenswear brand, to create the visual campaign for their Summer collection, titled “City Summer Glow.” I was responsible for the art direction, photography, video, styling, and post-production, shaping a concept inspired by the chic feminine aesthetics of 1970s cinema. The campaign captures the essence of summer in the city, using vibrant colours, rich fabric textures, and a sense of effortless sophistication to reflect Viamoda’s elegant and contemporary style.